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If you’re reading this blog, then you’re almost certainly in the real estate business.
If you’ve been in business for some time, you must have realized that some real estate agent skills are an absolute necessity for a real estate agent’s profession. You might be working on communication skills, hosting open houses, or building up a CRM. Obviously, you must also know how to look up market stats, do comps, etc. Those are what make you a real estate agent, a good one if we’re at it. But you have to realize that every other real estate agent works on these skills. So, how do you stand out? What makes you unique?
There are some underrated skills needed to be the best real estate agent. And these are the skills that will give you an edge over your peers. These skills are networking, entrepreneurship, problem-solving, negotiation, and passion & knowledge. Let’s explore them and see how each one of these impacts your performance as a real estate agent.
As a real estate agent, you need to have a different relationship with your community than others. In fact, if you’re already in the game, you might have hundreds of acquaintances and connections throughout your community.
But what’s one thing that makes these connections unique?
You care about them. As a successful real estate agent, you need to have people skills. What do we mean by that? Being someone who can connect and empathize with people, you don’t have to always see them as a potential client – they should be more than that for you.
When meeting other real estate agents, you might meet with ones who are very active within their community. They might be doing favors, volunteering, and even getting the return. That’s the skill you should have. Once you acquire it, you’re already on your way to success.
When working as a real estate agent, you don’t work “for” a brokerage firm. You work with a brokerage firm. You are the business. You need to develop your career and generate leads. It would be best if you also courted prospective sellers and buyers.
You must know that you’re a business of your own, even if you don’t have employees working for you and even if you are your own team. So, as a good real estate agent, you need to track your income and expenses, as well as your profit and losses. Basically, you shall track the clients, the cash flow, and the projections.
Most real estate agents don’t get this “business” aspect of their career – or maybe they are not interested. A real estate agent who doesn’t treat their profession like a business will get a lower number of clients and have a lesser-known name in the industry.
So, you need to get this: you’re not just a real estate agent; you’re a business – even before becoming a broker. To be a good real estate agent, you should start treating yourself as one step forward and the idea of business must appeal to you.
As an experienced real estate agent, you must be there for your clients when they’re caught up in something. And trust us, there will be a lot of problems requiring solutions in your field of work.
Let’s say that you go to show your buyers a house, but the selling agent forgets to mention that there’s already a current tenant. Or you visit the house on the list, and the seller forgets to mention that they have many pets. Or you might be near to finishing a deal, and your buyer fails to secure the financing.
All of these are problems for which you should know the solutions.
For the above problems, you can quickly determine the length of the tenancy agreement and write in the proper provisions. You can also guide the sellers to the right resources for upholstery cleaning. For the financing part, you shall have a comprehensive list of alternative lenders that the buyers can consider.
So, for the time being, as a real estate agent, you can develop a knack for problem-solving within the industry. But, to be the best real estate agent, you need to have a feel for out-of-the-box thinking.
One question: What do you bring to the table for your client?
If you’re a listing agent, you know your client can list their house on different sites. But you also know that they don’t know much about their house’s worth. Plus, they might also not stand firm on their price.
If you’re a buyer’s agent, then buyers can easily find an FSBO home or search for property online on the MLS. Again, buyers might not know how much they should pay for the home. There’s a fair chance they can end up bidding way more than the property is actually worth.
Our point is that your value as a real estate agent is due to your willingness and ability to advocate for your clients. You can help them by not wasting or letting go of the money based on the property’s worth.
Remember: A normal agent only introduces their client to a home while you help your client build a life.
Being a real estate agent is not only about being a great salesperson. You should genuinely be curious about and interested in the real estate industry.
You must already be aware of how fast the real estate industry changes. As a matter of fact, it changes almost every year.
So, as an agent, you should be interested in the local real estate market and continuously improve and update your market knowledge. The real estate industry is undergoing disruption from all sides. Without a passion for the field, keeping up with these changes can become exhausting.
If you want to thrive as a real estate agent, you need more than just basic real estate agent skills. You shall master the underrated skills that shall set you apart. You can elevate your career and stand out in a competitive market by focusing on networking, entrepreneurship, problem-solving, negotiation, and cultivating passion and knowledge. Remember, success in real estate isn’t just about closing deals—it’s about building lasting relationships, continuously learning, and adapting to an ever-evolving industry. Once you excel in these real estate broker skills, you’ll not only survive but thrive as an exceptional real estate professional.
Are you ready to join the elite circle of DFW’s top real estate professionals? Become a part of DFW Real Producers and connect with the most successful agents and vetted businesses in the region. Discover inspiring stories, gain valuable insights, and expand your network through our exclusive publications and social events. Elevate your real estate career—join DFW Real Producers today and be a part of something exceptional!